STARBUCKS
S E N I O R C O P Y W R I T E R
F O O D & B E V : M U L T I - P L A T F O R M
THAT FIRST SIP FEELING
Superlative mentorship, stellar project management, and a diverse portfolio of projects made my time at the Starbucks Global Creative Studios professionally invaluable. Working primarily on the emerging brands team, I touched everything from Voice & Tones and seasonal in-store promo signage to product naming and packaging copy. Highlights included the witty, pun-filled Teavana work I spearheaded, as well as the department-wide adoption of my personal copy delivery template that helped ensure design and copy were in lockstep across multiple SKUs.
R&R: BRAND DEVELOPMENT | CONCEPTS | VOICE & TONE | COPYWRITING: IN-STORE PROMO & WAYFINDING, PACKAGING, NAMING, DIGITAL, SOCIAL
REBRANDING
BRAND VOICE REFRESH
PRODUCT NAMING
COLLECTIONS & BRAND LINES
FLAVORS
IN-STORE
STARBUCKS
TEAVANA
FLAVOR DESCRIPTIONS
DIGITAL & SOCIAL
IN-HOUSE
Senior Copywriter: Meredith Ridings
Content Directors: Carole Hurst, Steve Murray
Content Managers: Sarah Bergey, Francesca Merlini
Creative Directors: Daniele Monti, Jen Moore Polaski, Dena Blevins
Creative Manager: Fumi James, Amy Lam
Designers: Casandra Straus, Lynsey Parker, Nicole Harter, Mia Puzzuto, Yumiko Reid, Kathleen Ullman
C R E A T I V E T E A M