TAZO
S E N I O R C O P Y W R I T E R
F O O D & B E V : P A C K A G I N G
ALWAYS STIRRING THINGS UP
Honestly, I don’t even drink that much tea. More of a kombucha and coffee woman. But since I had the Teavana experience, an old CD of mine tapped me to jam on the packaging copy for the Tazo brand refresh. And while I don’t drink a lot of tea, I do know how to research everything from flavors to obscure olympians to facts about procrastination. It’s almost refreshing, really.
R&R: COPYWRITING: PACKAGING
RTD ICED TEA
LABEL COPY: Bask in summer year-round with our Giant Peach green tea blend. One sip and you'll taste what all the fuzz is about.
LABEL COPY: Life is complex. Our Organic Golden Amber oolong tea is complex too. It's bright, it's floral, it's aromatic—all in one. But drinking this is straightforwardly refreshing and delicious.
LABEL COPY: Our Iced Green Tea is so good it'll give you the chills. Not the brain freeze kind-the, "that's amazing, is that spearmint, lemongrass and lemon verbena?" kind of chills.
LABEL COPY: We're not above a "peck of flavor" pun. Our Organic Himalayan Black is a robust, daring blend of Darjeeling black teas that reaches new heights!
LABEL COPY: This one's for the purists. For the take no prisoners, decisive types who know what they want. And what they want is our refreshing Iced Black Tea. It's not basic—it's classic.
LABEL COPY: Our tangy Lemon Ginger herbal infusion of zippy lemongrass, ginger and rose hips with a kick of lemon juice snaps you back into action with every sip.
LABEL COPY: We don't mean to upset your delicate sensibilities, but you don't actually have to carefully sip our jasmine-scented green tea with a crisp finish. It's just as good gulped.
LABEL COPY: You'd be hard-pressed to recreate Brambleberry® on your own. You'd need a juice press for the marionberries and apples, plus foraging skills for the peppermint and lemongrass. Probably just easier for us to do it.
LABEL COPY: Following our Passion to discover the most refreshing iced tea led us straight to a lush, tropical paradise in this invigorating blend of hibiscus, orange peel and cinnamon.
CPG SACHETS
LABEL COPY: Can't find your invite for high tea with the Queen? (It must've gotten lost in the mail.) Luckily, our take on traditional breakfast-style black tea is even bolder and more robust, with a modern twist of Darjeeling front and center-no RSVP required.
LABEL COPY: We think there should be more celebrations in life which is where Organic Darjeeling, hailed as the champagne of teas, comes in. It's a radiant, aromatic black tea with floral top notes and a crisp finish. Perfect for toasting life’s wins big and small.
LABEL COPY: We get pretty intense when it comes to discovering the best tasting teas and richest spices from around the world. Our Organic Chai is the result of all that tireless questing, featuring the boldest black teas blended with rich notes of cinnamon, cardamom, ginger and black pepper.
LABEL COPY: Legend has it Earl Grey was named after it was given as a gift to a British nobleman. We're just thankful it's become a noble gift to our taste buds. Aromatic black tea blended with bergamot essence come together in regal complexity, creating a sip worthy of the crown. Patience, young one. You're next in line.