MEREDITH RIDINGS

C R E A T I V E D I R E C T O R

MICRO / MACRO + COPY / DESIGN + LEFT BRAIN / RIGHT BRAIN + CONCEPTUAL / STRATEGIC + AGENCY / IN-HOUSE + CEREBRAL / BRAIN ROT

C R E A T I V E D I R E C T O R + O G C O P Y W R I T E R

EVERY GREAT IDEA
HAS AN ORIGIN STORY

Hi, I’m Meredith and I eat Voice & Tones for breakfast. It’s nice to meet you! Deeply collaborative, hella conceptual, and creatively pragmatic, over nearly fifteen years, I’ve led everything from in-house brand refreshes at global brands including Starbucks and Ticketmaster, to 15+ winning pitches at Cashmere Agency (resulting in millions of revenue) for big names in entertainment.

I'm based in Topanga Canyon, California, by way of my hometown, Seattle, Washington. I grew up perennially rocking flare jeans wet all the way up to my knees, reading tarot cards, and perpetually waiting for the #43 bus.

Since then, I've worked my way up from being a busser at Piecora’s Pizza to obtaining my MFA in Creative Writing, Non-Fiction, then onto Creative Director roles. That recent gap in my resume? Took some time off to work on personal creative projects (ask me about my weird art book :).

ON REPEAT:

FAVORITE CORE: CASTLECORE
HAPPY PLACE: PAPPY & HARRIET’S
WRITERS I LOVE: URSULA, OCTAVIA, BORGES
FAVORITE RAPPER: DMX
MOST OVERUSED WORD: HELLA

NARRATIVE / AESTHETIC + STATIC / VIDEO + SINCERE / IRREVERENT + PRAGMATIC / IMAGINATIVE + LEADER / DOER + CURIOUS / CURIOUSER

CLIENT ROLL

ROLES & ROLL CALL

Led and mentored a team of Creatives in the entertainment branch of the culture-forward advertising and social agency. Simultaneously oversaw multiple accounts, from pitches to production, bringing in millions to the business. Fostered an environment of support, growth, and humor, ensuring cross-functional collaboration.
Co-led an in-house creative team of writers and designers across B2C, B2B, Social, and UX for the international ticketing platform. Drove conceptual and executional work across all channels to promote high-profile music tours, sports leagues, and theater productions.
Spearheaded omni-channel copy direction and rebranding efforts for the in-house brands Teavana and Evolution Fresh. Led conceptual and strategic ideation for big picture branding initiatives.
Worked on cross-channel marketing campaigns, CPG packaging, social, email, and branding proposals for brands including OPI, Manduka Yoga, Pepsi/Tazo, and AT&T.
Oversaw various editorial and organizational elements at the University of Washington’s literary journal while obtaining my MFA in Creative Writing.
Developed concepts and wrote humorous non-fiction books, specialty journals, gifts, stationery, and cross-platform marketing materials in the company’s signature snarky voice.
Wrote non-fiction essays and poetry; discovered the writers Maggie Nelson and Eduardo Galeano; drank too much coffee.
My honors thesis was on medieval women’s literature through the lens of French feminist psychoanalytical literary theory—and, yes, yes I know this is one of the most pretentious sounding things to have ever been written in the history of the English language. But I still stan Julia Kristeva and Helen Cixous, don’t @ me.

HOW I ROLL

“Thank you so much for your help today. It's the most I've learned/seen myself progress in a long, long time. Long time = when we last worked together.”

(Copywriter @ Cashmere)

"My go-to when we want to bring out the big guns."

(Group Creative Director @ Cashmere)

“Meredith is an incredibly well-rounded Creative Director/Content Strategist; she was always willing to jump in and help out wherever and whenever...she showed us what “great” could look like as she dug in on developing and refining our brand voice and how to bring it to life across a variety of digital touch-points—including email, brand social channels, paid display and social, SEM and SEO, blog and more. Meredith is well-loved by all who get the chance to work with her, and she’s a strong bridge builder between cross-functional and sometimes siloed teams.”

(SVP of Creative @ Ticketmaster)

“You’re freakishly analytical for a Creative.“

(Copy Director @ Knock Knock)

Meredith possesses a rare combination of insightful and intentional creativity and strong problem solving and leadership skills. She . . . invests in her team and inspires them to push creative boundaries and exceed expectations. She is a strong communicator, with both clients and team members, able to navigate communication with honesty, directness, kindness, and compassion. She is a true team player with ability to foster a genuinely collaborative team dynamic where members feel valued, heard, respected, and motivated.

(Strategist @ Cashmere)

“Above all of your craft you actually care so much about us as humans and our well-being. You created a safe space for all of us to share our wildest creative ideas.”

(Art Director @ Cashmere)

“You are batman (for that quote about being the hero we need…or something).”

(Account Manager @ Cashmere)

“Thank you for always being a guiding light ... for your leadership and all the things you were willing to do beyond your job description.”