MEREDITH RIDINGS
C R E A T I V E D I R E C T O R
MICRO / MACRO + COPY / DESIGN + LEFT BRAIN / RIGHT BRAIN + CONCEPTUAL / STRATEGIC + AGENCY / IN-HOUSE + CEREBRAL / BRAIN ROT
C R E A T I V E D I R E C T O R + O G C O P Y W R I T E R
YOU CAN ONLY SEE
THE BIG PICTURE
IF YOU KNOW
THE WHOLE STORY
Hi! I’m Meredith, a curiosity-driven Creative Director positioned at the intersection of narrative, brand, and culture. In another life I would have been a strategist, I eat creative platforms for breakfast, my pitch-to-win ratio is 88%, and even my personal to-do list looks like a trello board.
An OG Copywriter with multidisciplinary chops, I’ve spent over a decade in-house and agency side creating and leading teams for global brands. As a hands-on creative leader, I help clients build worlds that audiences want to be a part of by transforming complexity into compelling storytelling. I do the same for my team with a genuine commitment to collaboration and process.
Based out of Topanga Canyon in the LA-area, I live in an old hunting cabin with my dude James, where I spend my time wasting an MFA in Creative Writing, drawing, doing yoga, reading hella books, and going to shows. (Also, the banner above is a joke. My former GCD made it for me after a contest to find the world’s worst font. He won.) It’s nice to meet you!
NARRATIVE / AESTHETIC + STATIC / VIDEO + SINCERE / IRREVERENT + PRAGMATIC / IMAGINATIVE + LEADER / DOER + CURIOUS / CURIOUSER
ENDORSEMENTS
“Thank you so much for your help today. It's the most I've learned/seen myself progress in a long, long time. Long time = when we last worked together.”
- Copywriter
"My go-to when we want to bring out the big guns."
- Group Creative Director
“Meredith is an incredibly well-rounded Creative Director/Content Strategist; she was always willing to jump in and help out…she showed us what “great” could look like as she dug in on developing and refining our brand voice and how to bring it to life across a variety of digital touch-points—including email, brand social channels, paid display and social, SEM and SEO, blog and more. Meredith is well-loved by all who get the chance to work with her, and she’s a strong bridge builder between cross-functional and sometimes siloed teams.”
- SVP of Creative
“You’re freakishly analytical for a Creative.“
- VP of Brand Marketing
Meredith possesses a rare combination of insightful and intentional creativity and strong problem solving and leadership skills. She . . . invests in her team and inspires them to push creative boundaries and exceed expectations. She is a strong communicator, with both clients and team members, able to navigate communication with honesty, directness, kindness, and compassion. She is a true team player with ability to foster a genuinely collaborative team dynamic where members feel valued, heard, respected, and motivated.
- Strategist
“Above all of your craft you actually care so much about us as humans and our well-being. You created a safe space for us all to share our wildest creative ideas.”
- Art Director
“Thank you for always being a guiding light ... for your leadership and all the things you were willing to do beyond your job description.”
- Strategist
“You are batman (for that quote about being the hero we need…or something).”
- Account Manager
