TICKETMASTER
C R E A T I V E D I R E C T O R \ C O P Y
L I V E E V E N T S : M U L T I - P L A T F O RM
LIVE ONLY HAPPENS ONCE
From heading up a complete brand-voice overhaul to executing a complex email suite alongside our marketing and product departments, I co-lead the Ticketmaster in-house creative team across channels including B2C, B2B, social, digital marketing, experiential, and UX. My role was a mixture of owning and overseeing all copy touch-points, mentorship and management, leading campaign ideation, and articulating complicated workstreams to bewildered creatives, then doing the same for creative work but addressing it to the tech teams. Plus a whole lot of A&B iterating.
RESULTS: +850K SOCIAL FOLLOWERS | 2x EMAIL CLICK-THROUGH | +13% EMAIL OPEN RATE | +42 PTS NET PROMOTOR SCORE
R&R: BRAND DEVELOPMENT | CREATIVE DIRECTION | CONCEPTS | VOICE & TONE | COPYWRITING & OVERSIGHT: UX COPY, SOCIAL, INTERNAL COMMS, DIGITAL MARKETING, WEB | PRODUCTION
REBRANDING
VOICE & TONE
We know this and we live it passionately: live matters.
We're the heartbeat of this industry—and we don't say that boastfully, but rather because by rallying our connections, by harnessing our deeply earned know-how, we can truly help guide fans and clients back toward a safe reopening.
We're leading us all back to the roars, the stomps, the singalongs and the standing ovations, because the good stuff still matters.
And we've never lost sight of that.
We're here for it, ready to rally, ready to guide and ready to lead. Because live has always mattered. It always will.
And live only happens together.
DIGITAL MARKETING
EMAIL SUITE: FAN JOURNEY
UX COPY
UX COPY: WEBSITE
UX COPY: IN-APP
APP STORE CONCEPTS
UX COPY: COVID RESPONSE
SOCIAL
TICKETMASTER TOURING AWARDS
POST COPY: For the artists who performed their hearts out and the fans who sang along to every lyric—this is for you. To our 2019 Ticketmaster Touring Milestone Award winners, thank you for creating millions of unforgettable, record-breaking live moments.
POST COPY: Ethereal, spherical, pop-perfection: @ArianaGrande slayed on her #SweetenerWorldTour.
POST COPY: It was more than an Evening with @FleetwoodMac—it was a revelation. And one helluva farewell tour for a band that never stops thinking about tomorrow.
POST COPY: From death-defying aerial feats to breath-taking ballads, @Pink’s #BeautifulTraumaTour was a show fans will never forget.
POST COPY: Flying pianos, laser beams, drum battles: Sinners had high, high hopes for @PanicAtTheDisco’s #PrayForTheWickedTour. They definitely delivered.
EXPERIENTIAL
SUMMER OF LIVE
B2B CLIENT SUMMIT
IN-HOUSE
Creative Director, Copy: Meredith Ridings
Head of Creative: Meghan Scanlon
VP of Creative: Juliette Geraghty
Director of UX: Brandon Melchior
Creative Directors, Design: Leigh Collins, Clint Cebulak
Designers: Julia Walck, Alex Mattingly, Raul Esquivel, Elizabeth Hakes, Natalie Huynh, Maritza Feliciano
UX Writer: Alex Pompliano
Content Strategist: Matt Grosinger
C R E A T I V E T E A M