S T A R Z
C R E A T I V E D I R E C T O R
C A S H M E R E A G E N C Y
S O C I A L B R A N D H A N D L E S
From our winning pitch to the daily irreverent content willing to go where other Networks can’t (or won’t) go—we went there. Contracted to lead the Social rollout in tandem with a larger STARZ brand refresh, I led a cross-functional team to unify their diverse programming and create content across Instagram, TikTok, Facebook, and X. From a robust V&T guide to creating visual brand recall, above all, I ensured the team maintained our unique POV on why audiences love STARZ: the bold characters, stories, and entire narrative universes that never fail to go there.
C R E A T I V E P L A T F O R M: W E G O T H E R E
BRAND DEVELOPMENT, PERSONA, VOICE & TONE, POST COPY, COMMUNITY MANAGEMENT, SOCIAL LOOK & FEEL, PRODUCTION: STATIC, VIDEO, AND ANIMATION, CONCEPTS, MONTHLY CONTENT CALENDARS, CAMPAIGN IDEATION, JUNKET AND TALENT Q&A
D E L I V E R A B L E S
76.7 MILLION SOCIAL IMPRESSIONS
92.3 MILLION SOCIAL VIDEO VIEWS
3.8 MILLION ENGAGEMENTS
2.5 MILLION + FOLLOWERS
R E S U L T S
B R A N D D E V E L O P M E N T
WE KNOW OUR SHOWS AND WE KNOW OUR PLATFORMS—FLUENT IN EACH, WE’RE ABLE TO SPEAK SPECIFICALLY TO UNIVERSAL TRUTHS AS WIDE-RANGING AS SOFTCORE, #REGENCYCORE, AND THE CORE OF OUR SHARED HUMAN EXPERIENCE.
AIR CRACKLING BEFORE THE LIGHTING STRIKES, THE LAST SWIRL AND SIP OF WINE; WE’RE NOT A NEW RELEASE—WE’RE THE MOMENT WHEN IT ALL CHANGES. A CRESCENDO, A REAL BIG VIBE. WE FEEL BIG, TALK BIG, WE ARE AS BIG AS THE STARZ ABOVE AND THE STORIES STARZ TELLS.
W H O W E A R E
B O L D L Y , P A S S I O N A T E L Y , W E G O T H E R E
TO ENTERTAIN, TO PROVOKE, TO MOVE THE CONVERSATION FORWARD—WE GO THERE.
STRONGER THAN CLICHE, HOW WE SPEAK ISN’T JUST GLUE—WE ARE BONDED. BEYOND FIRST IMPRESSIONS IS THE DEPTH, HUMOR, AND HUMANITY THAT UNITES EVERY SHOW ON STARZ.
FROM ROYAL SUBJECTS TO SUBJECTS OTHER NETWORKS ARE SCARED OF, OUR VOICE STAYS CONSTANT. BUT OUR TONE IS FLUID, ENABLING US TO GO THERE ACROSS GENRES AND THE WILDLY DIFFERENT STORIES STARZ TELLS.
THIS IS THE STUFF OF STARZ, AND STARS ARE THE STUFF OF LIFE. JUST LIKE YOU, WE CONTAIN MULTITUDES.
H O W W E S P E A K
H O W W E W R I T E
H O W W E S O U N D
S O B O L D L Y , W I T H S W A G G E R
T H A T ’ S H O W W E ’ L L G O
Hype Video: International Women’s Day
E D I T O R I A L
Audiences as varied as “people who watch wrestling” and “people who read historical fiction” actually have a lot in common—they want to be entertained.
Our show-specific content tapped into characters and stories with the same relatability, humor, and joy that the shows themselves bring to fans.
With a rotating programming calendar featuring new movie drops, we also found ways to feature content outside of STARZ IP while still staying true to the brand’s voice on social.
N A R R A T I V E I N M O T I O N
T A I L O R E D F O R S O C I A L
Cane’s Best Burns (Power Book II: Ghost)
National Poetry Day (Blindspotting)
Pedro’s So Hot Right Now
Outlander: First & Last Scene of the Season
B R A N D x S H O W S I Z Z L E R E E L S
Hip Hop’s 50th Bday
Black Music Month
The Serpent Queen: Season Highlights
Friday Lineup
T A L E N T C A P T U R E S
S O C I A L -
F R I E N D L Y
S T O R Y T E L L I N G
P R E M I E R E S x K E Y B E A T S
Post Copy:
Give em light, give em love ~or~ give em hell. Just do it fully. Happy Thanksgiving, fam.
Post Copy:
History favors the brave. #WomensHistoryMonth
Post Copy:
This Black Poetry Day we’re giving P-Valley creator and Pulitzer Prize winner Katori Hall her flowers. Because make no mistake—this show is poetry.
Post Copy:
The Holidays can be especially rough on mental health. Gentle reminder that for every hard day, there will be a day you rise ❤️💚
B R A N D C O H E S I O N
T A K E T H E L E A D
Take the Lead is STARZ corporate D&I initiative. Spotlighting the network’s commitment to a more diverse screen, as well as gains in the industry at large, it required unique creative including its own V&T as well as Look and Feel. Professional and polished while remaining heartfelt, I led the initiative to ensure it remained a distinct member of the STARZ family that still felt at home within the existing brand guidelines.
Post Copy:
Continue to dream—#TakeTheLead when awake. #MLKDay
Post Copy:
From lyrics and beats to TV screens, our STARZ family is full of musical icons who’ve contributed to The Culture. Happy #HipHop50
C R E A T I V E T E A M
Creative Director: Meredith Ridings
Group Creative Director: Chris Salamat
Art Director: Priscilla Karamzadeh
Senior Copywriters: Jewell Donaldson, Crystal Dunn
Designer: Mitzi Dominguez
Motion Graphics: Garret Hernandez
Editors: George Streicher, Edward Chou
Strategists: Sam Campbell, Angelica George
Associate Accounts Director: Sammie Ho