MANDUKA YOGA
S E N I O R C O P Y W R I T E R
L I F E S T Y L E : S O C I A L & D I G I T A L
PRACTICE ON
I’ve had a consistent yoga practice for many years, so while no research was required about the poses or yoga-speak, I did need to learn about materials and fair-trade certification to write copy for the respected yogi’s yoga brand. (Ask me about my compass pose—it took me a decade but I got there.)
R&R: COPYWRITING: SOCIAL, PRODUCT DESCRIPTIONS, WEB & EMAIL | CONCEPTS
SOCIAL & DIGITAL
ORGANIC SOCIAL
POST COPY: So much of practicing is about staying grounded and centered while limbs—and life—twist around us.
POST COPY: To all those dedicated yogis out there thank you for showing up, for doing the work like @addisonprescott so beautifully captures, and for always, always inspiring us.
POST COPY: Sometimes you gotta get upside down to feel right-side up!
PRODUCT DESCRIPTIONS
Designed specifically with your heated practice in mind, our eQua® mat is the perfect balance between performance and personality.
To all our yoga newbies, we salute you for stepping outside your comfort zone. Our WelcOMe mat was designed to support and encourage you as you start your journey—both wins and wobbles alike.
Crafted for every asana, the beauty of our Essential Pocket Legging is in the thoughtful details that move, support, and breathe with you.
DIGITAL MARKETING
NEW YEAR’S EMAIL CAMPAIGN
SUBSCRIBER EMAILS
Senior Copywriter: Meredith Ridings
Creative Director: Jason Fontana
Art Director: Cortnee Brown
Designer: Erica Shaw Nesbith
C R E A T I V E T E A M